Advertisement Tariffs
The advertisement tariffs for the print edition of Commodity Vision for advertisers from India and abroad are given below.
For any clarification or information, please write
to carol.daver@taerindia.com
Why advertise in Commodity Vision?
Commodity Vision is India's seminal bimonthly journal that primarily deals with commodities. It features well-researched articles and analyses. It aims to act as a commodity research economist with domain knowledge on a wide spectrum of commodities.
The September issue carries articles on Obama in the shadows of November elections, how capacity building in education can take place, and gives a peek into the recently held climate change meeting in Bonn. We continue with our endeavour to broaden the knowledge of the initiate and the interested on commodity market futures. This issue carries the tenth in the series of educational articles; it focuses on the regulation of forward markets, which will be followed by another article on the subject. The special report centres on Infrastructure, and given its broad scope Infrastructure II will be the focus in the next issue as well. However, this Special Report begins with an article that delineates the historical evolution of infrastructure. It then moves on to present problematic of interlinking Indian rivers, of power sector reforms and the need for a transport policy. The state of airport development in India too is analysed, and so are the health of roads and railways. The exponentially growing telecom sector too is probed and its opportunities in rural areas looked into. The section rounds up with a survey of public–private partnership and how it can effectively bridge the deficit in infrastructure financing. In the commodity melange section, we have an article on the iron ore and steel sector as well as a piece on coal, the black diamond which could be the engine of economic boon but be a bane for the environment. The issue also carries a review article of C. H. Hanumanta Rao’s book on agriculture, food security, poverty and environment as well as a review of Gouri Dange’s fiction The Counsel of Strangers.
The journal carries an interesting and entertaining Beyond Commodities section that attracts readers of all hues. It carries an article on an exhibition of paintings on military life in India, which will be on at the National Army Museum, London, till December 31. We also carry a survey of the Edinburgh Festival and how the Nues Musuem in Berlin was recently rebuilt.
It pays to advertise in the print edition of Commodity
Vision. The reasons being:
- Immediate benefits:
- The advertisement will have a good reach
among all commodity market functionaries,
including producers, processors, traders,
brokers, hedgers, arbitrageurs, and speculators
who are a part of the commodity ecosystem.
- The advertisement will also have high
visibility among decision-makers in the
government, the Reserve Bank of India and
the Planning Commission; among regulators;
and among students, faculty members and
scholars in academic and research institutions.
- The advertisement will also reach the general readers seeking knowledge in commodities, as also looking beyond commodities.
- Long-term benefits:
- Since the print edition has a long shelf
life and will be read over many years,
the advertisements will have an important
presence among a growing section of the
intelligentsia and participants of the
commodity ecosystem.
- Advertisements in the journal are a very
cost-effective way of reaching influential
segments in society and participants of
the commodity ecosystem.
The rate card for our advertisements is as follows.
| |
Colour |
Black and White (B/W) |
| |
Rs |
$ |
Rs |
$ |
| Full page |
90,000 |
2,500 |
45,000 |
1,250 |
| Half page |
60,000 |
1,750 |
30,000 |
900 |
| Double spread |
1,80,000 |
5,000 |
90,000 |
2,500 |
| Inside covers |
1,15,000 |
3,500 |
|
|
| Back cover |
1,30,000 |
3,750 |
|
|
Details…
| Journal size details: |
| Paper Size |
10.75×8.25
inches or 27.305×20.955 cm |
| Number of columns |
3 |
| Column Length |
19 cms |
| Column Width |
4.9 cms |
| Column size: |
| 1 column |
4.9 cms |
| 2 columns |
10.6 cms |
| 3 columns |
16.3 cms |
| Mechanical details: |
| Size |
in cms |
| Full page non-bleed |
18.86×25.36 |
| Full page bleed |
20.86×27.36 |
| Double spread non-bleed |
40.36×25.36 |
| Double spread bleed (cut size) |
42.36×27.36 |
| Double spread HP non-bleed |
40.36×11.86 |
| Double spread HP bleed (cut
size) |
42.36×12.86 |
| Half page non-bleed (horizontal) |
18.86×11.86 |
| Half page cut size (horizontal) |
20.86×12.86 |
Material deadline:
- Submission: Material must reach 21 days prior to the release date of target issue (Issue release on January 1, March 1, May 1, July 1, September 1 and November 1)
- Cancellation: 15 days prior to release of target issue
Ad material (file format):
- All ad material should be in high-res PDF
(minimum 300 dpi) and CMYK format.
Note:
- Cover bookings, once confirmed, will not
be shifted or cancelled
- Charges will be 25%
extra for a fixed position
- Gutter space in double
spread advertisement: 1 cm
- Provide 0.3 cm extra
for cutting in bleed advertisements
Contact Advertisement Department
Carol Daver
Vice President (Marketing)
Commodity Vision
Takshashila
Academia of Economic Research
Landmark- B wing, Ground Floor,
Suren Road, Chakala, Andheri (East)
Mumbai 400093
Cell No: +91 22 9930267608
Phone: +91-22-66497000
e-mail: carol.daver@taerindia.com
|