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Advertisement Tariffs

The advertisement tariffs for the print edition of Commodity Vision for advertisers from India and abroad are given below.

For any clarification or information, please write to carol.daver@taerindia.com

Why advertise in Commodity Vision?

As the journal goes quarterly from this issue, it carries a small write up on why we do so and an appeal to readers to come forth with their responses and rejoinders to make the journal more vibrant. The Leader of the July issue is a critique of the quixotic war against domestic consumption and overseas black money. The issue also carries an article on how to manage interest rates through futures, and another on how the bleeding farm sector is in shackles, thereby reiterating agricultural stagnation of the country.

We continue with our endeavour to broaden the knowledge of the initiate and the interested on commodity market futures. This issue carries the 15th in the series of educational articles; the second part on the organization of commodity exchanges in India.

The Special Report focuses on cotton; one of the articles drawing on how “king cotton” has been a part of the “ … polity, economy, and culture of several millennia of civilizations around the world.” The next article narrates the tale of two international cotton exchanges, one in the U.S. and the other in China. And following these two articles we have a piece that discusses the cotton varieties in India, and another focuses on the incentives provided and throws light on the policies that affect production and prices. The next takes a close look at the demand–supply dynamics; and we wrap up the section with a discussion on the crisis that many cotton farmers face and the government’s response to it. Of course, data miners, number crunchers, and those in love with numeracy can have their fill in the 13-page cotton statistics provided at the end.

The Commodity Mélange section opens with a article on the impact of tariff liberalization on hedging efficiency of soya oil futures; focuses on the demand supply gaps in the ethanol blending policy in India, and the uncertain future of nuclear power and liquefied natural gas the aftermath of the Japanese quake and calamity.

The journal carries an interesting and entertaining Beyond Commodities section that attracts readers of all hues. The third in the four-part article on HIV and AIDS continues to answer some very pertinent questions on the disease for the laity. You have an article on the various kinds of salts of the earth; an interesting piece on the enfant terrible of British art, and on an ongoing exhibition at the British Museum that traces the history of science fiction and draws “on literature, illustrations, spoken word and film … to challenge the pulp perceptions of science fiction by showing how the genre is used by writers and others to explore philosophical, and social issues to criticize existing and future scenarios and to expand on some of the big questions we humans ask about the universe and our place in it. The exhibition also convincingly demonstrates the more obvious roles that some science fiction has had in foreseeing future technologies and inspiring future technologists.” In addition, it also caters to the artistic aspirations of the young and the old, and the comic in us gets expressed in the cartoon corner.

It pays to advertise in the print edition of Commodity Vision. The reasons being:

  • Immediate benefits:
    • The advertisement will have a good reach among all commodity market functionaries, including producers, processors, traders, brokers, hedgers, arbitrageurs, and speculators who are a part of the commodity ecosystem.
    • The advertisement will also have high visibility among decision-makers in the government, the Reserve Bank of India and the Planning Commission; among regulators; and among students, faculty members and scholars in academic and research institutions.
    • The advertisement will also reach the general readers seeking knowledge in commodities, as also looking beyond commodities.
  • Long-term benefits:
    • Since the print edition has a long shelf life and will be read over many years, the advertisements will have an important presence among a growing section of the intelligentsia and participants of the commodity ecosystem.
    • Advertisements in the journal are a very cost-effective way of reaching influential segments in society and participants of the commodity ecosystem.

The rate card for our advertisements is as follows.

  Colour Black and White (B/W)
  Rs $ Rs $
Full page 90,000 2,500 45,000 1,250
Half page 60,000 1,750 30,000 900
Double spread 1,80,000 5,000 90,000 2,500
Inside covers 1,15,000 3,500    
Back cover 1,30,000 3,750    

Details…

Journal size details:
Paper Size 10.75×8.25 inches or 27.305×20.955 cm
Number of columns 3
Column Length 19 cms
Column Width 4.9 cms

Column size:
1 column 4.9 cms
2 columns 10.6 cms
3 columns 16.3 cms

Mechanical details:
Size in cms
Full page non-bleed 18.86×25.36
Full page bleed 20.86×27.36
Double spread non-bleed 40.36×25.36
Double spread bleed (cut size) 42.36×27.36
Double spread HP non-bleed 40.36×11.86
Double spread HP bleed (cut size) 42.36×12.86
Half page non-bleed (horizontal) 18.86×11.86
Half page cut size (horizontal) 20.86×12.86

Material deadline:

  • Submission: Material must reach 21 days prior to the release date of target issue (Issue release on January 1, March 1, May 1, July 1, September 1 and November 1)
  • Cancellation: 15 days prior to release of target issue

Ad material (file format):

  • All ad material should be in high-res PDF (minimum 300 dpi) and CMYK format.

Note:

  • Cover bookings, once confirmed, will not be shifted or cancelled
  • Charges will be 25% extra for a fixed position
  • Gutter space in double spread advertisement: 1 cm
  • Provide 0.3 cm extra for cutting in bleed advertisements

Contact Advertisement Department

Carol Daver
Vice President (Marketing)
Commodity Vision
Takshashila Academia of Economic Research
FT Tower, 6th Floor,
Suren Road, Chakala, Andheri (East)
Mumbai 400093
Cell No: +91 22 9930267608
Phone: +91-22-66497000
e-mail: carol.daver@taerindia.com

 
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