Advertisement Tariffs
The advertisement tariffs for the print edition of Commodity Vision for advertisers from India and abroad are given below.
For any clarification or information, please write
to carol.daver@taerindia.com
Why advertise in Commodity Vision?
As the journal goes quarterly from this issue, it
carries a small write up on why we do so and an
appeal to readers to come forth with their responses
and rejoinders to make the journal more vibrant. The
Leader of the July issue is a critique of the
quixotic war against domestic consumption and
overseas black money. The issue also carries an
article on how to manage interest rates through
futures, and another on how the bleeding farm sector
is in shackles, thereby reiterating agricultural
stagnation of the country.
We continue with our endeavour to broaden the
knowledge of the initiate and the interested on
commodity market futures. This issue carries the
15th in the series of educational articles; the
second part on the organization of commodity
exchanges in India.
The Special Report focuses on cotton; one of the
articles drawing on how “king cotton” has been a
part of the “ … polity, economy, and culture of
several millennia of civilizations around the
world.” The next article narrates the tale of two
international cotton exchanges, one in the U.S. and
the other in China. And following these two articles
we have a piece that discusses the cotton varieties
in India, and another focuses on the incentives
provided and throws light on the policies that
affect production and prices. The next takes a close
look at the demand–supply dynamics; and we wrap up
the section with a discussion on the crisis that
many cotton farmers face and the government’s
response to it. Of course, data miners, number
crunchers, and those in love with numeracy can have
their fill in the 13-page cotton statistics provided
at the end.
The Commodity Mélange section opens with a article
on the impact of tariff liberalization on hedging
efficiency of soya oil futures; focuses on the
demand supply gaps in the ethanol blending policy in
India, and the uncertain future of nuclear power and
liquefied natural gas the aftermath of the Japanese
quake and calamity.
The journal carries an interesting and entertaining
Beyond Commodities section that attracts readers of
all hues. The third in the four-part article on HIV
and AIDS continues to answer some very pertinent
questions on the disease for the laity. You have an
article on the various kinds of salts of the earth;
an interesting piece on the enfant terrible of
British art, and on an ongoing exhibition at the
British Museum that traces the history of science
fiction and draws “on literature, illustrations,
spoken word and film … to challenge the pulp
perceptions of science fiction by showing how the
genre is used by writers and others to explore
philosophical, and social issues to criticize
existing and future scenarios and to expand on some
of the big questions we humans ask about the
universe and our place in it. The exhibition also
convincingly demonstrates the more obvious roles
that some science fiction has had in foreseeing
future technologies and inspiring future
technologists.” In addition, it also caters to the
artistic aspirations of the young and the old, and
the comic in us gets expressed in the cartoon
corner.
It pays to advertise in the print edition of Commodity
Vision. The reasons being:
- Immediate benefits:
- The advertisement will have a good reach
among all commodity market functionaries,
including producers, processors, traders,
brokers, hedgers, arbitrageurs, and speculators
who are a part of the commodity ecosystem.
- The advertisement will also have high
visibility among decision-makers in the
government, the Reserve Bank of India and
the Planning Commission; among regulators;
and among students, faculty members and
scholars in academic and research institutions.
- The advertisement will also reach the general readers seeking knowledge in commodities, as also looking beyond commodities.
- Long-term benefits:
- Since the print edition has a long shelf
life and will be read over many years,
the advertisements will have an important
presence among a growing section of the
intelligentsia and participants of the
commodity ecosystem.
- Advertisements in the journal are a very
cost-effective way of reaching influential
segments in society and participants of
the commodity ecosystem.
The rate card for our advertisements is as follows.
| |
Colour |
Black and White (B/W) |
| |
Rs |
$ |
Rs |
$ |
| Full page |
90,000 |
2,500 |
45,000 |
1,250 |
| Half page |
60,000 |
1,750 |
30,000 |
900 |
| Double spread |
1,80,000 |
5,000 |
90,000 |
2,500 |
| Inside covers |
1,15,000 |
3,500 |
|
|
| Back cover |
1,30,000 |
3,750 |
|
|
Details…
| Journal size details: |
| Paper Size |
10.75×8.25
inches or 27.305×20.955 cm |
| Number of columns |
3 |
| Column Length |
19 cms |
| Column Width |
4.9 cms |
| Column size: |
| 1 column |
4.9 cms |
| 2 columns |
10.6 cms |
| 3 columns |
16.3 cms |
| Mechanical details: |
| Size |
in cms |
| Full page non-bleed |
18.86×25.36 |
| Full page bleed |
20.86×27.36 |
| Double spread non-bleed |
40.36×25.36 |
| Double spread bleed (cut size) |
42.36×27.36 |
| Double spread HP non-bleed |
40.36×11.86 |
| Double spread HP bleed (cut
size) |
42.36×12.86 |
| Half page non-bleed (horizontal) |
18.86×11.86 |
| Half page cut size (horizontal) |
20.86×12.86 |
Material deadline:
- Submission: Material must reach 21 days prior to the release date of target issue (Issue release on January 1, March 1, May 1, July 1, September 1 and November 1)
- Cancellation: 15 days prior to release of target issue
Ad material (file format):
- All ad material should be in high-res PDF
(minimum 300 dpi) and CMYK format.
Note:
- Cover bookings, once confirmed, will not
be shifted or cancelled
- Charges will be 25%
extra for a fixed position
- Gutter space in double
spread advertisement: 1 cm
- Provide 0.3 cm extra
for cutting in bleed advertisements
Contact Advertisement Department
Carol Daver
Vice President (Marketing)
Commodity Vision
Takshashila
Academia of Economic Research
FT Tower, 6th Floor,
Suren Road, Chakala, Andheri (East)
Mumbai 400093
Cell No: +91 22 9930267608
Phone: +91-22-66497000
e-mail: carol.daver@taerindia.com
|